When you think of news update, you probably envision black-and-white journalism in the newspaper or a nightly recap on television. But creating a news update for your business can be a good way to communicate important information to your target audience. It can also help your employees stay informed about company happenings and accomplishments.
Begin your news update with a dramatic anecdote or fact that is immediately related to the main topic of the story. This is often referred to as the “lede” or “lead.” Readers have a lot of competition for their attention, so your lede needs to be very interesting or relevant in order to capture their interest. Next, include a “nut graph” that summarizes the key facts of the story. The nut graph should answer the questions who, what, when, where and why and place those developments in context by explaining how they impact society.
After establishing the key facts of your story, add details, background information and expert opinions in the body of your news article. Including direct quotes from the subject of your news update elevates your content by giving readers insight into perspectives that matter. However, always cite the source to maintain journalistic integrity.
Once you have completed your news update, reread it to ensure that all of the facts are correct and that the tone is consistent throughout the piece. Then, if possible, pass it along to another writer to get their opinion. This extra pair of eyes can ensure that your news update is unbiased and clear.