Financial news is one of the most widely read types of news, covering a wide range of topics and industries. As the name suggests, it often deals with finance, but it also covers business, politics, and world affairs. Its readers include economic professionals, business leaders, investors, government ministers, international entrepreneurs, and students.
Financial journalism has traditionally been targeted at economic professionals, so articles have often used jargon and technical terms to make their point. But people are hardwired to avoid information they don’t understand, which can cause them to tune out news articles that use unfamiliar vocabulary. That means journalists should focus on relatability when writing financial news, says NBC News business and data correspondent Brian Cheung.
Readers of financial news want to hear from experts, but they also need to feel confident that the advice they’re getting is accurate. That’s why it’s important to check facts before publishing your work and to get a second opinion from someone else. This will help you to ensure that your writing is clear and concise, and that your information is accurate.
Financial news articles should also be as practical as possible, so they can offer tangible value to your audience. By adding tools like budgeting calculators and spending trackers, you can help your readers take control of their finances and make smarter choices. These features are also a great way to show that you’re committed to helping your readers. Including them in your pieces can increase reader engagement and trust.