Corporate news is any type of business and company-related news that is published in the mass media, such as newspapers, radio, television, or online. A corporation may operate its own news reporting agency or purchase one from another company. When this occurs, it is considered a “corporate media.” Many critics of corporate ownership accuse the media of bias and avoiding negative stories about their own businesses. In addition, large corporations often use their news outlets to promote their products and services, thus making them a form of “corporate advertising.”
A press release is a written announcement sent out by a public relations department or PR firm to announce a newsworthy event, such as a new product launch or a quarterly earnings report. The press release is usually distributed through a newswire company for a fee, allowing it to reach journalists and other potential media sources more quickly. A press release may have a subjective interpretation, but it usually also includes objective facts that can be verified, such as revenue and profit figures.
A number of companies have struggled to survive in the era of social media and Internet technology, leading to consolidation among local print and broadcast media outlets. This has led to declining revenues and cuts to staff. It has also impacted the ability of media to adequately cover state and city governments, as well as to serve as a deterrent against government corruption. While most large news organizations present themselves as having a neutral point of view, true objectivity does not exist and the false assertion of objectivity can be dangerous in a democratic society that thrives on a variety of viewpoints and perspectives.