When many people think of news, they think of black-and-white journalism in a newspaper or the nightly recap on television. However, news can also refer to company updates shared through email and on a website. Corporate news can serve a number of purposes, from boosting employee morale to promoting brand awareness. Some companies may even create their own news to distribute, such as when they announce new products or a company-wide project.
Some people are concerned that when local news outlets are purchased by large corporations, they will no longer report the truth. They fear that a corporation’s highest priority will be to maximize profits for shareholders, and therefore they may not report on issues that could have a negative impact on the business. Others believe that the high cost of running a newspaper, TV station, or radio station makes it difficult to turn a profit, and that the result has been an increase in advertising rates, which often lead to biased and unreliable reporting.
One way to combat this issue is to support independent news sources with your page views, social media likes, subscription funds, and advertising dollars. The links on this site are a good place to start, and you can help by spreading the word about these excellent organizations.
When writing a news article, it’s important to follow the inverted pyramid format. This means starting with the most important information, such as the who, what, when, where, and why. This allows readers to grasp the key points quickly and decide whether or not to read the full article. It’s also important to include quotes from the subject, if possible, or public statements from a spokesperson to add credibility to the story.