Data is the lifeblood of many businesses, powering personalized customer experiences, automated marketing messaging and science-driven insights. Companies are eager to gather data — but users demand transparency and control. And regulatory bodies are concerned about personal data safety and security.
As a result, we’re seeing data privacy laws emerge globally to address issues like controlling who can access your information, where it’s stored and what it’s used for. This is why establishing and maintaining robust privacy and protection practices isn’t just a regulatory requirement; it’s a business imperative.
Whether it’s an app collecting your location, voice or facial data or the company you work for sharing sensitive employee records with vendors, employees and partners, data privacy is a critical aspect of ensuring you and your company operate legally. It’s also a critical part of defending against cybersecurity risks and mitigating the impact of a data breach.
Data privacy is a complex issue that encompasses how you collect, use and manage your data, who you share it with and why. It also includes the laws and regulations that govern your digital data and the responsibilities of individuals, organizations and governments that hold or process personal information. And it’s a discipline that overlaps with — but isn’t the same as — other areas of cybersecurity, including confidentiality, integrity and availability. The tools and policies to protect data privacy already exist — it’s just a matter of will to put them in place.