With the growing importance of real-time news, there is an increased need to track new online mentions about your brand or product in a timely manner. However, it can be difficult to keep up with the sheer volume of content as it is published, especially when you are tracking a topic that has a lot of interest in the world at large. The good news is, there are tools that can help you do just that.
Live news reporting is a key element of modern journalism because it satisfies audiences’ desire for instant gratification. Whether they are tuning into a live broadcast of a major sporting event or following updates on social media, the immediacy of these sources creates a sense of urgency and excitement for viewers.
At the same time, live events present unique challenges for journalists. How can they effectively raise awareness of an important issue while avoiding unnecessarily creating anxiety and fear among viewers? In addition, how do they ensure that their staff are safe in dangerous situations? Fortunately, the advent of open API tools has made it easier for news agencies to leverage real-time information from various sources in order to deliver a more immersive experience.
For example, a live blog allows for the rapid publication of breaking stories by prioritizing transparency and making editorial processes visible in real-time. By combining multi-reporter collaboration, easy formatting and partner integrations, such as Determ’s sentiment analysis, these tools allow teams to focus on what matters most – telling a story that matters to their audience in the best possible way.